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The Social Media Photography for Real Estate Professionals course will teach you everything you need to know to create professional digital images and video with nothing more than a smartphone.
It is designed to keep you engaged and hone your skills for taking your content to the next level.
Who should Attend
Anyone wanting to improve their ability to utilise smartphone imaging to create professional standard content for social media platforms.
Learning Outcomes
At the completion of this course you will be able to:
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Understand the capabilities of smartphone imaging
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Identify Social Media Content image opportunities
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Enhance images for greater impact
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Prepare and load images onto different social media platforms
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Capture video content and the fundamentals of pretension.
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Understand the benefits of LIVE Broadcasts and how to complete.
Course Content
Introduction and overview
Types and pros/cons of hardware; cameras vs smartphones
Principles of still photography (includes practical session)
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How to replicate professional digital photography with your smartphone .
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Property styling and preparation
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Understanding natural light
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How to optimize smartphone settings for taking the best photos.
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The four types of shot composition for better images
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Utilising natural light
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How to professionally edit photos with Lightroom (free) on your iPhone.
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Principles of video photography (includes practical session)
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Lighting the subject
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Use of camera motion
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Stability of camera
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Using zoom
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Capturing sound and voice
Editing and Enhancing Images and Video
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Basic smartphone editing apps.
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Overview of editing services.
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Examination of the images, videos and styles used by “influencers” to gain audience and engagement.
Platform specific format requierments
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Real Estate .com.au
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Facebook,
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Instagram
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YouTube
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Tik Tok
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LinkedIn
Live broadcast do’s and Don’t’s
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The power of “Live” on Facebook
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Techniques to attract and hold audience
Presenter
Owen Fielding has earned his reputation as a highly experienced photographer actively involved in professional photography services for the real estate industry in Southern Tasmania since 2009. Owen has led innovation in the use of high-quality images, video production and drone photography.
Owen works closely with real estate agents to guide and coach them towards higher quality presentations of their vendors properties, and in building the agents own professional profiles.
Owen has expertise in the use of traditional, digital and video hardware in live, outdoor and studio settings. He actively participates in online workgroups and forums around the world to identify and deliver emerging technologies and techniques.
Assessment
15, multiple-choice self-assessment questions completed in handouts, marked and retained by participants
Evidence of Participation
15, multiple-choice self-assessment questions completed in handouts, marked and retained by participants
Presenter Assessment
Participants will be asked to complete a written assessment of the course, offering feedback to the provider.